KFC x Gundam Wing Collaboration: Exclusive 30th Anniversary Merchandise Lands in Hong Kong
The KFC Hong Kong campaign celebrates the 30th anniversary of the series. Image via GUNDAM.INFO.
Commemorating the 30th anniversary of New Mobile Report Gundam Wing, KFC Hong Kong has launched a limited-time promotional campaign. Active from July 3 to August 13, 2025, this collaboration offers fans the chance to acquire exclusive merchandise. Although the campaign is exclusive to Hong Kong, its announcement on global Gundam platforms has generated significant international interest, highlighting the series' enduring popularity and the high demand for Gundam Wing collectibles.
Menu and Exclusive Items
To access the merchandise, consumers must purchase a special menu designed for two people, priced at 139 Hong Kong dollars (HK$). This package includes two pieces of fried chicken, two chicken fillet burgers, Crisscut fries, two drinks, and a choice between two egg tarts or two servings of sweet corn. Each set also includes two random stickers featuring designs from Gundam Wing: Endless Waltz.
The meal for two, priced at 139 HK$, includes two random stickers. Image via GUNDAM.INFO.
After making a minimum purchase of 49 HK$, customers unlock the option to buy the collectibles separately. The centerpiece is a Luminous Storage Bucket with a bust of the Wing Gundam Zero Custom on the lid (whose sensors light up) for 268 HK$. The collection is completed with acrylic stands, a heat-sensitive mug, a desk mat, a webcam cover, an ID card holder, and a wireless charging station, all themed after the iconic mecha anime series.
Collectibles can be purchased after a minimum spend of 49 HK$. Image via GUNDAM.INFO.
The centerpiece of the collection is this luminous bucket, available for 268 HK$. Image via GUNDAM.INFO.
This webcam cover is a collectible available for 68 HK$. Image via GUNDAM.INFO.
This card holder is another collectible available for 68 HK$. Image via GUNDAM.INFO.
This heat-sensitive mug is one of the exclusive items in the collection. Image via GUNDAM.INFO.
This is one of five acrylic stands available for 58 HK$. Image via GUNDAM.INFO.
Campaign Context and Scope
The choice of Gundam Wing is strategic, as it was the series that introduced a generation of Western viewers to the Gundam universe through Cartoon Network's Toonami block. Its popularity is built on a self-contained narrative and a cast of charismatic characters. Notably, the merchandise is primarily based on designs from the sequel OVA, Gundam Wing: Endless Waltz, specifically the iconic redesign of the Wing Gundam Zero, valued for its immense visual and commercial appeal.
The campaign's exclusivity to Hong Kong aligns with KFC's strategy in Asian markets to collaborate with pop culture franchises for limited-time events, generating cultural relevance and a strong emotional connection with consumers. The limited regional availability fosters a secondary market, elevating the products' status to globally coveted collectibles.
Series Summary: New Mobile Report Gundam Wing
Set in the year After Colony 195, the story follows a group of space colonies suffering under the military yoke of the United Earth Sphere Alliance and its armed wing, the OZ organization. In response to this oppression, the colonies initiate "Operation Meteor," a covert offensive involving sending five technologically superior Mobile Suits, known as Gundams, to Earth. Each Gundam is piloted by an elite young soldier: Heero Yuy, Duo Maxwell, Trowa Barton, Quatre Raberba Winner, and Chang Wufei. Although they share a common goal, the five pilots operate independently and often clash with one another as they confront the complex political and military machinations of OZ, led by figures like Treize Khushrenada. The series explores themes such as the nature of war, pacifism, and the morality of a soldier in a planet-wide conflict.
This KFC collaboration brings back many nostalgic memories for Gundam Wing fans. Which of these collectible items is your favorite? Let us know in the comments below!
Where to Buy
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Sources
- KFC Hong Kong x "New Mobile Report Gundam W" Collaboration Campaign Starts July 3... | GUNDAM.INFO (Accessed July 7, 2025)
- KFC Hong Kong Launches Collaboration with Mobile Suit Gundam Wing Starting July 3! | Gundam Kits Collection (Accessed July 7, 2025)
- KFC Gundam bucket is here to celebrate 30th anniversary of franchise’s breakout overseas hit | SoraNews24 (Accessed July 7, 2025)
- Why Gundam Wing Is Still One of the Most Popular Mecha Anime Ever | CBR (Accessed July 7, 2025)
- Mobile Suit Gundam Wing - Wikipedia (Accessed July 7, 2025)
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