P-Bandai Exclusive: ROBOT SPIRITS Phoenix Gundam Figure Announced
Its ultimate attack is the "Burning Fire," where it rams enemies while enveloped in energy. Image via P-Bandai.
Born in the digital world of the SD Gundam G Generation strategy video game series, the GGF-001 Phoenix Gundam has stood as an icon for fans for over two decades. While its existence was primarily limited to Super-Deformed (SD) representations, its materialization in THE ROBOT SPIRITS ＜SIDE MS＞ line marks a significant milestone. For the first time, this emblematic design is presented as a high-fidelity action figure with realistic proportions, fulfilling a long-held desire within the collector community. Its release as a Premium Bandai (P-Bandai) exclusive underscores its status as a high-demand collectible.
The figure's marketing reveals a segmented strategy, with different prices and release dates for Japan/Asia and North America due to separate logistics and marketing chains. Additionally, the launch is tied to a promotional campaign for the mobile game SD Gundam G Generation Eternal. Buyers will receive a code to unlock exclusive in-game content, including the SSR-rarity unit "Phoenix Gundam (Power Unlocked)," creating a powerful synergy between the physical product and the digital platform.
Product Information
- Price: 14,300 JPY / ~US$140.00 (Note: Prices are approximate and may vary by retailer and location.)
- Release Date: September 2025 (Japan/Asia), October 2025 (North America)
- Scale: Non-Scale (Approximately 150 mm / 5.9 inches tall)
- Series: SD Gundam G Generation
- Line: THE ROBOT SPIRITS ＜SIDE MS＞
- Availability: P-Bandai Exclusive
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Features
The figure captures the iconic silhouette and the defining red, white, and gold color scheme of the Phoenix Gundam with remarkable fidelity. The sculpt translates the aggressive lines from the game's art into a convincing three-dimensional form. A key feature, the voluminous wings, have been recreated to maintain their imposing visual presence.
The figure presents the game's design in realistic proportions for the first time. Image via P-Bandai.
Constructed from ABS and PVC plastics, the figure balances detailed sculpting with robust articulation. The shoulder-mounted wings offer flexible mobility, allowing for a wide range of dynamic poses. The transformation to "Bird Mode" is achieved through parts-swapping—a deliberate engineering choice that prioritizes the structural integrity and aesthetic fidelity of each mode, ensuring both configurations are solid and well-proportioned for display.
The transformation is achieved by swapping parts to ensure the fidelity of each mode. Image via P-Bandai.
Kit Contents
To deliver this comprehensive experience, the ROBOT SPIRITS figure includes everything needed for a dynamic display:
- Phoenix Gundam main figure
- Three types of interchangeable hand parts (left and right)
- Two Beam Rifles, which can be combined into a more powerful weapon
- One Beam Saber
- Two effect parts for the Beam Saber
- Twelve Feather Funnels, remote weapons controlled by the Psycommu system
- Two joint pieces to display the Feather Funnels in attack poses
- A set of parts for the Bird Mode transformation
- A set of joint parts for display stands (sold separately)
Includes twelve Feather Funnels, remote weapons controlled by the advanced Psycommu system. Image via P-Bandai.
GGF-001 Phoenix Gundam: A Mysterious Origin
The origin of the GGF-001 Phoenix Gundam, which first appeared in the game SD Gundam G Generation F, is a complete enigma. Official records describe it as a unit with an unknown manufacturer, operator, and deployment history, fueling speculation that it may originate from another solar system or even another dimension, which only adds to its mystique.
The sculpt faithfully translates the aggressive lines of the video game's concept art. Image via P-Bandai.
It is crucial not to confuse the Phoenix Gundam with the RX-0 Unicorn Gundam 03 Phenex. Despite the phonetic similarity, they are units with radically different origins, universes, designs, and capabilities. The Phoenix is an original unit from the G Generation video game saga with a red, white, and gold color scheme, while the Phenex belongs to the Universal Century (U.C.) of the Mobile Suit Gundam NT anime series and features a full golden coating.
Its iconic red, white, and gold color scheme defines it visually. Image via P-Bandai.
The Phoenix Gundam is equipped with advanced technology, such as the Nanoskin System that allows it to self-repair damage. Its tactical role has evolved throughout the video games, shifting from a top-tier offensive unit in titles like SD Gundam G Generation Genesis to one of the best support units in the more recent SD Gundam G Generation Eternal, where it excels at applying debuffs, healing the squad, and boosting allied stats.
This release finally brings a fan-favorite design into the realm of realistic figures. What are your thoughts on this new ROBOT SPIRITS release? Let us know in the comments below!
Sources
- ROBOT SPIRITS ＜SIDE MS＞ Phoenix Gundam | Gundam Kits Collection (Accessed July 9, 2025)
- THE ROBOT SPIRITS ＜SIDE MS＞PHOENIX GUNDAM | Premium Bandai US (Accessed July 9, 2025)
- ROBOT魂 ＜SIDE MS＞ フェニックスガンダム | 魂ウェブ (Note: Access to P-Bandai Japan may require a VPN) (Accessed July 9, 2025)
- GGF-001 Phoenix Gundam | MAHQ (Accessed July 9, 2025)
- Pre-orders for the ROBOT SPIRITS Phoenix Gundam Begin on April 18th! | GUNDAM.INFO (Accessed July 9, 2025)
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